Textual Analysis CD cover2

MEDIA REPRESENTATIONS
Lady Gaga is being presented here on the album cover (above). The main way in which the artist is being presented is wealthy, and glamorous. This is because of what looks to be crystals or diamonds on her glasses. This is the first thing that the audience would see as the picture is so close up. It also presents the artist as a role model or someone to admire, as diamonds and crystals are something every girl wants (stereotypically). This means that because she has them it will attract an audience who want what she has. Her institutions Def Jam, Cherrytree, Streamline, Kon Live, and Interscope have chosen to present Lady Gaga in this way, in order to attract the right audience. By using crsytals and diamonds it is going to attract young females.
Also because the artist is wearing glasses it almost gives her a mysterious look, and makes her seem quite threatening. This is because the glasses hide any emotion on the artist's expression, and so it is quite intimidating for the audience. Also, sun glasses are an icon of 'Fame' which is why it is relevant to the album. Glasses have connotations of a rock star, and in history, that is what famous people wore, and were known for. Because Lady Gaga is wearing them, it reflects the title of the album. The way in which Gaga is portrayed, is an accurate view, as we know Gaga's image is her main selling point. By presenting her using a close up which is usually used to show emotion, but in this case doesn't because of the glasses, we are able to clearly see the style aspect of her career. We see this through the glasses, her block fringe, the flower and the use of crystals or diamonds, and choice of lip colour.

MEDIA LANGUAGES & FORMS
The connotations of the image used on this album cover are wealth, and glamour. This is simply shown through the graphics presented on the glasses. There are crystals or diamonds which connotes money. Also, they are things many people dream of having, so presenting Gaga with these items would make people envy her. The denotations of this are that she is unique and daring. Because we don't often see people walking around with big, black glasses that have diamonds on, it makes her seem like her own person. Again it makes us admire her for been such an individual. The conotations and denotations are significant as the title of the album is 'The Fame'. The glasses and diamonds symbolise the idea of 'fame' conoting wealth and glamour.

GENRE
This album belongs to a pop genre. This is obvious because it follows the conventions of a pop genre. An example of this is the colours used. The dominating colour on the album is black, but because an effect has been used to brighten the artist's face, the brighter colours are highlighted. This makes the album seem more light hearted rather then dull and sinister, which helps to represent the music on the CD. The use of colours also help to attract the intended audience, and as another convention it is aimed at a younger generation; teenagers, and more often than not; females. Because it follows this convention too it means the CD album cover is of a pop genre. The album follows the audience expectations by using a big image of the artist, as the main feature on the cover. This is another convention of a pop music album cover. Along with the main image, the name of the artist is placed right across the bottom in big letters, which would help to advertise the artist, as this was one of the artist's first album. Again following the conventions of a pop music album means that it follows the audiences expectations and is of a pop genre.

MEDIA INSTITUTIONS
The institutions that Lady Gaga belongs to are Def Jam, Cherrytree, Streamline, Kon Live, and Interscope. The text has been influenced by these institutions...
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MEDIA VALUES & IDEOLOGY
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MEDIA AUDIENCES


Lady Gaga has progressed from using a close up of her face (first album) to an image such as this one. This helps to show how popular she has become as she no longer needs to be presented by an extreme close up, she is now recognisable simply by her style. Her style has become so iconic these days that she is so easy to recognise just by the costume and how her hair and make up has been styled.