The conventions of a film trailer

The CONVENTIONS of a film trailer are as follows:

. They include key moments from the film but do not give away the plot of the film

- In a horror film trailer, it would show characters' reactions for example, to show the horror within the film, but without giving away what it is that they're reacting to. This would make the audience more likely to want to watch the film as they would feel curious as to what is so scary.
- In an action film trailer, it would show a number of stunts from the film, to emphasise the level of acion with in the film, this prevents it from looking boring, and shows that it is full of action packed stunts.
- In a chickflick film trailer, depending on the narrative of the film, it would give a preview of the main events with in the film.
- In a romance film trailer, the audience would be introduced to the female character and the male character seperately, and then be shown the couple together. It would then give an insight into the problems and obsticles they would come across, without giving away too much.
- In a dance film trailer, it would be jam packed with characters dancing, and perhaps show a preview of some sort of competition.
- In a comedy film trailer, some of the funniest parts in the film would be shown to
the audience to help advertise the film and enhance the humour.

. The title of the film is not shown on screen until the end of the trailer, followed by the release date

. The names of main actors will be shown on screen quite early on in the trailer so the audience know who to expect to see, the audience often watch a film simply because of who stars in it
- For example it would show the protagonist's ( hero) name and the antagonist's ( hero's rival) name on screen

. The name of the director is often shown on screen during the film trailer.
- For example this may appear on screen "By the makers of ...."

. Most films use a powerful voice over on their trailers, this helps to draw attention to the key points within the film

. Taglines are used on the trailer too, in different texts and colours for various genres. These help to give important information about the film and are often accompanied by music or sound, again depending on the genre of the film.

. Music is always used in the background of a trailer, this depends on the genre and plot of the film. The music is used to bring each section of the trailer together.