MEDIA REPRESENTATION
On the homepage of this website Alexandra Burke is being represented, as it is her official website. She is being presented as quite sexual as she is pouting her lips. This has sexual connotations as it is a facial expression that porn stars do. It is also done when someone is trying to be sexy and attractive. She is also wearing a leather bra which has similar connotations. It is used to make a statement. Because of the silver dress or top she is wearing, the leather bra is revealed, showing the connotations of being rebelious. Because this is a preview of her website from when the single 'Bad Boys' was released, it could also connote being a 'bad girl', rebelious.
This is an accurate representation by record label Syco as we see the same use of representation in the video 'Bad Boys', in which she is wearing a leather top, and a pair of leather trousers. Because of this the same message is being put across and because we see it a number of times it makes it a fair and accurate view.
MEDIA LANGUAGES AND FORMS
The connotations of this website home page are that the artist is an image in male public eye. She is made to look sexual and provocative by the leather bra, but at the same time, quite glamorous with the sparkley, silver dress. These both connote wealth and a pop star image, as the outfit looks expensive. Because she is pouting, it also shows her to be seductive, along with the squinted eyes.
The denotative levels of this website home page are that she likes to dress up and is perhaps quite girly, because she has been made to look glamorous and wealthy, it makes her seem like quite a girly girl, maybe someone who is into her looks. The connotative and denotative levels of the website are significant, as we are given a mixture of messages, from her being quite rebelious, to being seductive, to being glamorous and girly. All of these messages will appeal to a mixture of people and so presenting her in this way may increase the audience she has.
MEDIA VALUES AND IDEOLOGY
The website has been done to help promote the artist and her music.
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