Wednesday, 17 November 2010

Textual Analysis- back of album

1.

The back of this album cover follows some conventi0ns but goes against others. For one, it uses a list of tracks in one colour, that are numbered in a different colour. The list is also on the left, which means it follows the conventions in this way. The font size is the same for both the numbers and the song name, which is another common feature of the back of the album. In this case, a bar code has not been put on the back, but this may have been placed somewhere else on the album like on the front, spine or packaging. The institutions have been placed in the bottom corner on the back of this album, which follows the conventions. It is in a small, black font, which makes it seem subtle. This is done as it isn't used as a main feature. The track list and images are more important here, but the details of the institution needs to be on there for the audience to see. More often than not, the image used in a close up or a mid shot of the artist, similar to the cover, but what now is becoming more popular is the use of graphics, which has been done here. Although it isn't an actual image of the artist or band, it is an extreme close up of a face. The graphic shows just a nose and a mouth, but no eyes. Eyes are essential with representation as they help to convey some sort of emotion, but this is controversial as we can see the emotion in the mouth. The face shown looks angry, which makes us think that perhaps the music is indie or rock.
2.

The back of this album goes against a number of the conventions. It does use a list of tracks, but not down the left hand side, they are not only in the centre, but have been tilted to the right. This makes it very original, as it is not frequently done. Also, the numbers are smaller than the title of the song, which does follow the conventions. There isn't a barcode on the back of this album either, which tells me I don't need to include one on the back of mine, as this occured more than once. The information on the institution has been included, but not in the corner this time, which rebels against what we would expect. This information, because it is in the centre, we are more likely to read it, rather than if it was in a corner, simply because our attention is bound to be drawn to it if it is in the centre. The institution information is also slanted, to match the track list, which is also strange and unconventional. Again, it goes against the codes and conventions by not using a main image at all. It uses graphics again, and only shows clouds, along with the edges of trees and leaves. Because these images are quite calm and peaceful, it perhaps suggests that the music on the CD is classical, or just slow, peaceful music.
3.

The pack of this digipak follows most conventions. It uses a track list, which is places mainly to the left hand side, but because of the larger font used, it reaches the other side. The song names do not all start from the same point, but are positioned around the image used. The barcode again has not been used here, it may have been placed on the outter packaging, or somewhere else on the digipak. The institution details have been included, placed in the bottom corner, and printed in a much smaller font, so not to be noticed as a main feature. An image of the artist has been used here, a long shot, in order to reveal the artists style and genre of music. I think this album represents a genre of RnB or rap, simply because of the clothing the artist is wearing, and the dark mise-en-scene behind the text. It looks to be down a dark alley way, which connotes danger, and dennotes muggings and crimes. The only colour used on the album is red, which again connotes danger.

Summary of conventions
There should be a list of tracks, usually positioned down the left hand side or down the middle of the album back. The track names are often numbered, and the numbers sometimes in a different colour or a different font to the names of the tracks
A barcode is often used on the back of the album cover, although it can be placed some where else on an album case. More often than not, the barcode sits in the bottom right hand corner, so that it is visible, but not so noticable.
The information for the institution is put at the bottom, in a tiny font, and usually in a white or black font, again in order to not take the focus off the track list.
A majority of the time an image is used, whether it is an animation or an actually photograph of the artist. It can be a close, mid shot or long shot and can be positioned either behind the track list, next to it or the text can be focused around the image. Various effects can be used such as black and white, to make the image looking more eye catching and attractive.

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